To paraphrase Julius Caesar: “I thought, I wrote, I published”. October 2021 will forever go down in Evie history as the moment that Highland Games was birthed into the world. It was a month of incredible highs and panicked lows, a month of cake, presents, surprises and guerilla marketing. So, if you want to know how to get your book on the shelves of an airport bookstore, and sell more books than you ever thought possible, read on!