• Evie Alexander blog - On writing to market - Featured Image

    On writing to market and finding your audience

    I read a lot about the phrase ‘writing to market’ in the author community. The idea is to identify a reader group, for example people who want sweet and clean Billionaire romances, or YA (young adult) urban fantasies, and then write books targeting those markets. It makes business sense - find the market and then supply them with the product they demand.